How the soggy cereal conquered a kingdom

Original article by Angus Grigg
The Australian Financial Review – Page: 1 & 6 : 29-Mar-16

Sanitarium is the latest Australian company to enjoy success in the Chinese market. The company’s Weet-Bix breakfast cereal has been exported to China for eight years, but sales momentum has gathered pace in the last 2.5 years and China has become the biggest export market for Weet-Bix. Meanwhile, Adelaide-based Coopers Brewery is benefiting from the growing demand for craft beers in China, which is now the company’s biggest market in Asia.

CORPORATES
SANITARIUM HEALTH FOOD COMPANY, COOPERS BREWERY LIMITED, 31JIU, FOSTER’S GROUP LIMITED, BLACKMORES LIMITED – ASX BKL, SEVENTH DAY ADVENTIST CHURCH, DAXUE CONSULTING, RESERVE BANK OF AUSTRALIA

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