Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-16

A Roy Morgan Single Source survey has found that 31 per cent of Australians aged 14+ visited sports websites in an average four weeks during the year to December 2015. This ranged across rolling quarters from a peak of 34 per cent in June to August down to 29 per cent in October to December. The official AFL website is the most-visited sports website in Australia, with 1,457,000 visitors in an average four-week period in 2015. Monthly visitation peaked at 1,826,000 during the May-July quarter. The number two website is Fox Sports, which 1,043,000 Australians visited in an average four weeks in 2015, with visitation peaking from May to September.

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOX SPORTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, NINEMSN PTY LTD, NATIONAL RUGBY LEAGUE, ESPN CRICINFO, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD