Original article by Max Mason
The Australian Financial Review – Page: 25 : 24-Oct-16

Seven West Media’s coverage of the 2015 Melbourne Cup was streamed live via its Plus7 app some 340,000 times during the race itself and 488,000 times over the course of the day. Seven expects to attract a larger live streaming audience for the 2016 Melbourne Cup, and the broadcaster will offer exclusive live video content via Facebook, including interviews and behind-the-scenes stories. Seven will not stream the race live on Facebook, although it will provide content for Twitter’s live coverage of the Cup.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, THE EMIRATES MELBOURNE CUP, FACEBOOK INCORPORATED, TWITTER INCORPORATED, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, SCHWEPPES AUSTRALIA PTY LTD, TAB