Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Nov-16

A Roy Morgan Single Source survey has found that 15 per cent of Australians aged 14+ who own a mobile phone are likely to switch their Mobile Service Provider in the next 12 months. Analysis shows that there are 59 suburbs and towns across Australia where residents are at least 50 per cent more likely than average to switch mobile provider in the next year. The Melbourne suburb of Broadmeadows has the highest level of mobile owners who are likely to switch providers, at 30 per cent. At the other end of the spectrum, only seven per cent of residents of Byron Bay in New South Wales plan to switch mobile providers.

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