Utilities providers and the customer satisfaction challenge

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Nov-16

Lumo Energy has won Roy Morgan Research’s Customer Satisfaction Award for September 2016 in the categories of electricity and gas utilities. Some 72% of Lumo’s electricity customers and 77% of its gas customers are satisfied with the company. Red Energy came second, satisfying just under 72% of its electricity customers and 74% of its gas customers in September. Meanwhile, some 7% of all electricity customers and 6% of all gas customers are outright dissatisfied with their utility provider. Roy Morgan’s Helix Personas consumer profiling tool shows that 14% of people in the category of Humanitarians are dissatisfied with their electricity provider, while the Still Working Persona has the highest level of dissatisfaction among gas customers (10%).

CORPORATES
ROY MORGAN RESEARCH LIMITED, LUMO ENERGY AUSTRALIA PTY LTD, RED ENERGY PTY LTD, ENERGYAUSTRALIA PTY LTD, KLEENHEAT GAS PTY LTD

Leave a comment