Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jan-17

A Roy Morgan Single Source survey shows that Vodafone is the most popular telco among the 5.3 million Australian mobile phone owners aged 14+ who were born overseas. Vodafone claimed 32 per cent of the mobile market among immigrants overall in the six months to November 2016. The survey also shows that 47 per cent of immigrants who have lived in Australia for less than two years choose Vodafone as their local provider, ahead of Optus (24 per cent) and Telstra (12 per cent). In contrast, Telstra is used by 39 per cent of immigrants who have lived in Australia for more than 20 years, and 47 per cent of people who were born in Australia.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED