Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Feb-17

A Roy Morgan Single Source survey has found that among Australia’s 18,775,000 mobile owners aged 14+ Telstra is the clear number one mobile service provider, which 43.6 per cent use for a mobile phone, ahead of Optus (24.1 per cent) and Vodafone (18.0 per cent). The survey, which was carried out in the six months to December 2016, also shows that Telstra claims only around one in three mobile owners overall (33.6 per cent) across the five mainland state capitals, compared with 26.3 per cent for Optus and 24.1 per cent for Vodafone. Meanwhile, Telstra has the largest market share in Brisbane, Melbourne, Perth and Adelaide, but Vodafone has the largest market share in Sydney (30.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED