Original article by Max Mason
The Australian Financial Review – Page: 12 : 27-Apr-17

Andrew McLeod of Morgan Stanley says Australian media groups as well as retailers are likely to be affected by Amazon’s entry into the domestic market. He says retailers accounted for 20-30 per of overall advertising expenditure in 2016, and competition from Amazon may prompt local retailers to reduce their ad spend. McLeod adds that retailers are among the biggest source of ad revenue for TV networks, and the "Amazon effect" could prompt some retailers to shift more of their ad spend from traditional media to online.

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