Original article by Luke Henriques Gomes
The New Daily – Page: Online : 14-Sep-17
Pollster Gary Morgan says leadership approval ratings do not necessarily translate into electoral success. Opposition Leader Bill Shorten is performing poorly against Prime Minister Malcolm Turnbull in personal approval polls, despite Labor being ahead of the government in polling. Morgan, the executive chairman of Roy Morgan Research, cites examples such as Margaret Thatcher and Helen Clark of politicians who enjoyed electoral success despite low approval ratings. He says voters focus on issues important to them, rather than on political party leaders. Roy Morgan each week surveys face to face an Australian wide cross section of about 1,000 people aged 14 and over. Voting intention of electors is available to subscribers and clients.
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