Ad spend to slow, but still grow, next year

Original article by Max Mason
The Australian Financial Review – Page: 29 : 11-Dec-17

IPG Mediabrands has forecast that advertising revenue in Australia will rise by 2.9 per cent in 2018, following 3.2 per cent growth in 2017. Spending on advertising is expected to top $A16bn in 2018, with the digital advertising sector forecast to be worth $A9bn. Expenditure on linear TV advertising is expected to fall by four per cent, while digital video advertising is tipped to grow by 21.7 per cent as traditional TV networks continue to expand their streaming video presence. Print advertising revenue is forecast to fall by more than 20 per cent.


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