Fairfax finds a friend on Google

Original article by Darren Davidson
The Australian – Page: 19 : 13-Dec-17

Fairfax Media has indicated that a deal for Google to sell and market programmatic advertising across the newspaper publisher’s websites will have limited impact on its sales team. Meanwhile, Fairfax CEO Fairfax chief executive Greg Hywood says the deal may allow the media group to increase its investment in journalism. Google is believed to be holding discussions with other media companies regarding similar partnerships. Fairfax already uses Google’s Ad Exchange program to sell online advertising inventory.

CORPORATES
FAIRFAX MEDIA LIMITED – ASX FXJ, GOOGLE INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GROUPM COMMUNICATIONS PTY LTD, WPP PLC

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