Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-18
Roy Morgan has released the Australian Magazine Readership report for the 12 months to December 2017. A total of 12,565,000 Australians aged 14+ (62.5 per cent) read print magazines – down 93,000 (0.7 per cent) from a year ago. However, the audience reach of magazines is extended to 15 million Australians 14+ when you include magazine reading online (either via the web or an app). The withdrawal of major publishers from audited circulation results for magazines just over a year ago means Roy Morgan’s readership results continue to be the only truly independent measure of magazine performance now available. "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,152,000 per issue (up 11.3 per cent). Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital offerings – a clear contrast to their print newspaper cousins, although this picture is slowly changing as more magazine publishers expand and refine their online offerings.
ROY MORGAN LIMITED, BAUER MEDIA AUSTRALIA PTY LTD