Original article by Roy Morgan
Market Research Update – Page: Online : 26-Mar-18
A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who play football (of any code) has fallen from 2.2 million in the year to December 2013 to 19.5 million in the year to December 2017. While the number of football participants has fallen by 12.1 per cent overall, Rugby Union has recorded the biggest fall (down 29.4% to 178,000 participants), followed by soccer (down 10% to 1.36 million). Australian Rules is down just 4.3% to 604,000 participants, and Rugby League is down 8.7% to 327,000 participants. Against the trend of the overall decline in participation is the rising number of women participating in all forms of football. Analysis shows there are now 548,000 women participating regularly or occasionally in any of the four leading football codes, up 4.4% since 2013.
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