Original article by Roy Morgan
Market Research Update – Page: Online : 29-Mar-18
Healthcare professions consistently rank as the most respected in Australia and have done so since 1994, when Roy Morgan started measuring honesty and ethics. Nurses, doctors, pharmacists and dentists are consistently at the top of the list. Yet the private health insurance industry, with its member touchpoints embedded in this trusted health ecosystem, is itself distrusted. According to a new landmark survey, private health insurance is more distrusted than it is trusted by Australians. In Net Trust Score (NTS) surveys conducted by the Roy Morgan Research Institute between Oct 2017 and Feb 2018, the health insurance industry recorded a negative NTS of -2.6%. In relation to other industries, it is lower than retail and travel, sitting between gambling, real estate and FMCG. The Roy Morgan Private Health Insurance Tracker survey reveals that while the most trusted funds are BUPA and Medibank Private, they are also the most distrusted, with BUPA being more distrusted than it is trusted.
ROY MORGAN LIMITED, BUPA AUSTRALIA PTY LTD, MEDIBANK PRIVATE LIMITED – ASX MPL