Foxtel reacts to Facebook woes by slashing ad spend

Original article by Darren Davidson
The Australian – Page: 6 : 13-Apr-18

Pay-TV company Foxtel will reduce the proportion of its marketing budget that is allocated to advertising on Facebook. The move follows the data breach scandal and the two-day testimony of CEO Mark Zuckerberg before the US Congress. Foxtel’s chief marketing officer Andy Lark says that Facebook is a media company rather than a technology company, and it should start acting like one. He adds that despite recent changes to Facebook’s privacy policy, the underlying problems exposed by the Cambridge Analytica scandal have not been addressed.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FACEBOOK INCORPORATED, AUSTRALIA. OFFICE OF THE FEDERAL PRIVACY COMMISSIONER, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, TELSTRA CORPORATION LIMITED – ASX TLS

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