Seven takes battle to tech giants

Original article by Darren Davidson
The Australian – Page: 24 & 26 : 23-Apr-18

Seven West Media chairman Kerry Stokes says digital giants Google and Facebook should be subject to the same regulatory regime as Australian media companies, to ensure a level playing field in the advertising market. Seven’s submission to the Australian Competition & Consumer Commission’s inquiry into the impact of digital platforms on the media and advertising markets has recommended that Facebook and Google should pay a fee for distributing content from traditional media companies. Seven also argues that audience measurement data for ads on Google and Facebook should be subject to independent audits.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, CAMBRIDGE ANALYTICA LLC, NEWS CORPORATION – ASX NWS

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