Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18
Roy Morgan has released the latest readership report for Australian newspapers for the 12 months to March 2018. Some 16.1 million Australians aged 14+ (almost 80%) now read or access newspapers in an average 7-day period either in print or online via website or app, an increase of 3.2 per cent from a year ago. Cross-platform audiences have increased for four out of Australia’s top five leading mastheads. "The Sydney Morning Herald" is still the most widely-read masthead, with a cross-platform audience of 4,269,000, up 0.6 per cent from a year ago. Meanwhile, "Good Weekend" remains Australia’s most widely-read newspaper inserted magazine, with print readership of 1,167,000 (down 10.2 per cent).
ROY MORGAN LIMITED