Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-18
Roy Morgan has released the Australian Magazine Readership report for the 12 months to March 2018. A total of 15,007,000 Australians aged 14+ (74.3 per cent) read magazines either in print or online via the web or an app, down 0.3 per cent from a year ago. Readership of print magazines was just under 12.6 million (62.3 per cent), virtually unchanged from a year ago. The free "Coles Magazine" remains the most widely-read print magazine, with an average readership of 4,367,000 per issue (up 15.4 per cent), while "Better Homes & Gardens", "Women’s Weekly" and "Woman’s Day" remain the top three most widely-read paid magazines. Meanwhile, seven of Australia’s 10 leading magazines ranked by cross-platform audiences retain a significantly larger readership via their print editions than their digital platforms. As more magazine publishers expand their online offerings this is slowly changing, although magazines remain significantly more reliant on print editions than their online engagement.
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