Original article by Roy Morgan
Market Research Update – Page: Online : 14-May-18

A Roy Morgan Single Source survey has found that the average Australian aged 14+ spends almost six hours per week on social media. However, women of all ages are spending more time on social media than their similarly aged male peers. The survey, which was carried out in the year to March 2018, shows that women in general spend an average of 391 minutes per week on social media, compared with an average of 287 minutes per week for men. Women aged 14-24 are the most prolific users of social media, at 822 minutes per week, which is an average of almost two hours per day.

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