Millennials dominate mortgage broker market

Original article by Roy Morgan
Market Research Update – Page: Online : 22-May-18

A Roy Morgan Single Source survey shows that in the 12 months to March 2018, 48.6% of the existing home borrowers who used a mortgage broker over the last five years to obtain their current loan were Millennials. This was well above the share of any other generation. Together with Generation X (38.8%), they account for 87.4% of current home borrowers using mortgage brokers where their loan had been held for five years or less. Baby Boomers account for only 9.0% of this market, followed by Generation Z (3.1%) and Pre-Boomers (0.5%).


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