ABC to spend up big on digital ads

Original article by Dana McCauley
The Australian – Page: 3 : 25-May-18

The ABC’s CFO Louise Higgins has revealed that the public broadcaster will allocate around $1.4m to advertising on Facebook during 2018, while its budget for Google’s AdWords will be about $A500,000. However, Higgins has rejected suggestions that the ABC is using taxpayers’ funds to compete with commercial TV networks. She also told a Senate estimates committee hearing that the ABC has an obligation to make consumers aware of the content it produces.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, AUSTRALIA. SENATE STANDING COMMITTEE ON ECONOMICS, LIBERAL PARTY OF AUSTRALIA

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