Ironic tryst: TV benefits as tech giants spend to lift image

Original article by Lilly Vitorovich, Stephen Brook
The Australian – Page: 24 & 26 : 27-Aug-18

Standard Media Index data shows that digital companies’ expenditure on TV advertising rose to $24.9m in 2017-18, an increase of 603 per cent. This includes digital disrupters such as Facebook and Google, but Nine Entertainment CEO Hugh Marks notes that all companies that are aiming to lift their digital audience have ramped up spending on TV advertising. Overall expenditure on TV advertising rose by 1.8 per cent to $1.98bn in the first half of 2018, with the free-to-air sector’s share of revenue up 3.81 per cent to $1.36bn.

CORPORATES
SMI MEDIA INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FACEBOOK INCORPORATED, GOOGLE INCORPORATED, TWITTER INCORPORATED, AMAZON.COM INCORPORATED, APPLE INCORPORATED, TRIVAGO PTY LTD, THINK TV, MORNINGSTAR PTY LTD, AIRBNB AUSTRALIA PTY LTD, AIRTASKER PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, BIG BASH LEAGUE, TEN NETWORK HOLDINGS LIMITED, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN STUDIOS PTY LTD

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