Original article by Roy Morgan
Market Research Update – Page: Online : 16-Apr-19
A Roy Morgan Single Source survey shows that in the year to December 2018, nearly 2.5 million Australians (12.1% of the population) had diets of which the food is all, or almost all, vegetarian. This compares with less than 2.2 million (11.2%) in 2014. However, the rising level of vegetarianism in Australia has yet to stop the increasing trend towards obesity. Now 28.5% of Australians have a Body Mass Index (BMI) of over 30 and are classified as ‘Obese’, up 2.1% points from four years ago. Some 2.7% of Australians are classified as ‘Underweight’, up 0.2% points from four years ago. ‘Underweight’ Australians have a BMI below 18.5. Meanwhile, analysis shows that Metrotechs (18.2%) and Aspirationals (13.1%) have a higher than average share of vegetarians among Roy Morgan’s Helix Personas communities.
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