Advertising rules and blackouts are looking outdated

Original article by Natasha Gillezeau
The Australian Financial Review – Page: 10 : 16-May-19

Political marketing expert Andrew Hughes has questioned why the pre-election advertising blackout has not been extended to social media. The ban on political advertising on broadcast TV and radio took effect at 12am on 16 May, but it does not apply to online media. Political science and lobbying expert George Rennie expects the blackout to benefit Labor more than the Coalition, noting that the latter is more reliant on traditional broadcast media to reach older voters. Catch-up TV services are also exempt from the blackout.

CORPORATES
AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, UNITED AUSTRALIA PARTY, AUSTRALIAN GREENS, ALLENS

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