How to fix Australian polling

Original article by John Utting
The Australian Financial Review – Page: 54 : 23-May-19

Australia’s polling industry requires ‘root and branch’ reform in the wake of the federal election, with public opinion polls consistently showing that Labor was set to win. The question arises as to whether these polls have had a pro-Labor bias for the last several years, rather than just during the election campaign. The polling industry needs to ensure that their samples are more representative of the population, even though this will be more expensive. There must also be greater transparency regarding the methodology used and the number of people who were polled. Polling companies must also disclose any potential conflicts of interest; Galaxy YouGov Research, for example, produced public opinion polls during the election while also undertaking Labor’s internal polling.


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