Original article by Roy Morgan
Market Research Update – Page: Online : 11-Jun-19
New research from Roy Morgan shows that more than 8.46 million Australians aged 14+ used a domestic airline in the year to March 2019, an increase of 7% from a year ago. Qantas led the way with over 4.3 million domestic customers in the last year (up 3.9ppts on a year ago), ahead of Jetstar with more than 4 million domestic customers (up 13.3ppts). Virgin Australia has closed the gap on its two leading rivals with almost 3.8 million domestic customers (up 15.9ppts). Analysing domestic airline customers by generation shows that Gen X are Australia’s leading domestic air travelers, numbering some 2.31 million, ahead of 2.04 million Millennials and 1.96 million Baby Boomers. Some 47% of Gen X has travelled via a domestic airline in the last year.
ROY MORGAN LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH