Original article by Roy Morgan
Market Research Update – Page: Online : 29-Jul-19

A Roy Morgan Single Source survey shows that 10.4% of Australians aged 14+ bought home products online in an average three months during the year to March 2019; this is up 2.7% points since 2014. Meanwhile, some 4.9% of Australians now purchase homewares and manchester online, up 1.2% since 2014. The number of Australians who buy home decorations online has risen by 0.7% to 2.3%, followed by baby and nursery products (up 0.6% to 2.4%), and furniture (up 1% to 2.2%). Analysis shows that over two-thirds of Australia’s online home products buyers are women and particularly Millennial women aged in their 30s or 40s, while the average household income for online home products buyers is well over $120,000 per year.

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