Union campaign forgot voters

Original article by Ewin Hannan
The Australian – Page: 2 : 9-Aug-19

Former Labor executive Evan Moorhead has undertaken a review of the ACTU’s ‘Change the Rules’ campaign, which is estimated to have cost about $10m. The confidential review has concluded that the campaign did not resonate with voters because its policy objectives were too complex and it was ‘swamped’ by competing messages from the Coalition, Clive Palmer’s United Australia Party and Labor’s own election campaign. Moorhead also found that many union organisers did not fully embrace the ACTU campaign due to complacency that Labor would win the election.

CORPORATES
ACTU, AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, UNITED AUSTRALIA PARTY

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