Original article by Roy Morgan
Market Research Update – Page: Online : 12-Aug-19
Michel’s Patisserie has continued its impressive winning streak by securing the Roy Morgan Coffee Shop of the Month Award for June 2019. In doing so, Michel’s Patisserie has established itself as the number one brand when it comes to pleasing their customers. Michel’s Patisserie received a satisfaction rating of 91%, which was a 6% increase from June 2018. It was followed by Donut King (87%), Gloria Jean’s (86%), The Coffee Club (85%) and Muffin Break (85%). Michel’s Patisserie has secured the number one position for a fifth straight month. Its ongoing lead in coffee shop satisfaction ratings has been assisted by a decline in ratings by Donut King, which has slipped 4% over the past twelve months. Roy Morgan CEO Michele Levine says that customer satisfaction is vital in the coffee shop industry because of high competition and easily substitutable goods. She notes if customers aren’t satisfied with their choice of coffee shop or cafe, they will simply walk away and try another.
ROY MORGAN LIMITED, MICHEL’S PATISSERIE, DONUT KING, GLORIA JEAN’S COFFEES PTY LTD, THE COFFEE CLUB PTY LTD, MUFFIN BREAK PTY LTD