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Market Research Update – Page: Online : 20-Sep-19
The 2019 edition of the Digital Inclusion Index has been released, with the Index looking at the online participation of Australians through three measures – affordability, access and digital ability. The Index is developed and produced by RMIT University’s Digital Ethnography Research Centre and the Centre for Social Impact at Swinburne University in partnership with Telstra and Roy Morgan. The 2019 Index reveals there was marginal improvement in digital ability, and that access continued to improve. The share of total household budgets spent on internet services increased in 2019, while the affordability gap between high and low-income households remains at the same level as in 2014. Affordability is unlikely to improve unless household income rises for those in low-income brackets or a low-cost NBN product becomes available.
RMIT UNIVERSITY, SWINBURNE UNIVERSITY OF TECHNOLOGY, TELSTRA CORPORATION LIMITED – ASX TLS, ROY MORGAN LIMITED