Australian consumers unconvinced about online retail giant Amazon

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Mar-20

New Roy Morgan research into online retailer Amazon shows that the shopping giant is well behind on several consumer indicators when compared to other major retail brands. Some 26% of Australians said ‘I’d consider shopping at Amazon’; this compares to 61% for Bunnings, 58% for Kmart, 56% for Big W, 51% for JB Hi-Fi and 35% for eBay. Meanwhile, only 14% said Amazon has good quality products; this compares to 47% for Bunnings, 25% for Kmart, 27% for Big W, 41% for JB Hi-Fi and 14% for online-only auction site eBay. It is worth noting in this context that unlike the others on this list, in addition to selling goods directly Amazon acts as a marketplace for other retailers, while eBay is purely a marketplace. These findings are from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, BUNNINGS GROUP LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD

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