Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20
New research from Roy Morgan shows that 11.4 million Australians in NSW, Victoria, Queensland or South Australia either read one of the print editions of the local News Corp metropolitan daily newspapers or were customers of Chemist Warehouse during the March quarter. News Corp and Chemist Warehouse recently announced a trial to sell the media company’s four leading metro dailies at 100 Chemist Warehouse stores over the next few months. Analysing the two separately shows that 6.6 million Australians currently read one of the News Corp metropolitan dailies in print in an average four weeks and almost 7.2 million in NSW, Victoria, Queensland or South Australia shop at Chemist Warehouse in an average four weeks. Of the 11.4 million who either read print editions of the News Corp dailies or shop at Chemist Warehouse 4.82 million (42%) only shop at Chemist Warehouse. A further 21%, or 2.35 million, read one of the print editions of the News Corp metropolitan dailies and shop at Chemist Warehouse, while 4.23 million (37%) only read a print edition of one of the News Corp metropolitan dailies. The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, CHEMIST WAREHOUSE