Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20
As part of its extensive, continuous measurement of consumer trust and distrust in Australia, Roy Morgan tracks 44 brands in the Utilities sector: gas, electricity and water providers. The latest results for March 2020 show the amount of distrust felt towards Utilities brands as a group significantly outweighs the trust they generate, resulting in the industry falling deep into Net Distrust territory – ranked 22nd of 25 industry sectors. This finding will undoubtedly concern many in the sector, particularly with federal and state energy watchdogs monitoring providers more closely than ever, given the number of customers now experiencing financial hardship. There are exceptions among the 44 brands being tracked: Red Energy, Aurora and Simply Energy are all trusted brands, while Alinta Energy has a neutral score. But some of Australia’s biggest energy brands are its most distrusted.
ROY MORGAN LIMITED, RED ENERGY PTY LTD, AURORA ENERGY PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD