Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-20
The latest data from Roy Morgan shows that over 7.4 million Australians aged 14+ (36%) watch AFL matches on TV. Significantly more Australians watch the AFL on TV than watch Sydney-based rival the NRL (6 million), although both have declined in recent years. A year ago over 7.5 million Australians said they watched the AFL on TV and this number has dropped by over 100,000 for the latest research conducted in the 12 months to March 2020. The AFL is more popular with both genders than the NRL. More than 4.2 million men watch the AFL on TV compared to 3.6 million that watch the NRL; over 3.2 million women watch the AFL on TV compared to almost 2.4 million that watch the NRL. TV viewership of the AFL is strongest amongst older Australians. Over 40% of Australians aged 50+ watch the AFL on TV, including 1.97 million aged 50-64 and 1.71 million aged 65+. Meanwhile, 2.78 million people watch the AFL Women’s competition on TV, up from 2.42 million a year ago – an increase of 360,000. There have been increases for both genders and across all age groups. This new data comes from the Roy Morgan Single Source survey, derived from in-depth interviews with over 50,000 Australians each year.
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE