Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-20

The latest Roy Morgan data shows that nearly 2.5 million Australians are using TikTok in an average four weeks – equivalent to 10.5% of the population aged 6 years and older. TikTok has grown its user base by over 850,000 (+52.4%) during the first half of 2020 to be easily the fastest growing social media company in Australia this year in terms of user growth. TikTok has a predominantly female user base, with 1.5 million women and girls now using the popular site, up over 380,000 (+34.3%) since the second half of 2019. In comparison, 985,000 men and boys now use TikTok, up more than 470,000 (+91.6%), and with male use of the service now growing faster. TikTok is also far more popular among younger Australians. Over a quarter of Australians in the youngest Generation Alpha (28%) are now using TikTok – a total of 746,000 Young Australians. Generation Alpha comprises those born from 2006 until today. There is also a significant TikTok user base among the slightly older Generation Z (born 1991-2005) with over 1,040,000 Australians (20%) in this age group now using the new short video service.

CORPORATES
ROY MORGAN LIMITED, TIKTOK