Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-21
Special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows a plunge in movement in the Melbourne CBD in late May after the city entered a fourth lockdown on May 28. The average 7-day movement level in the Melbourne CBD was at only 19% of pre-COVID-19 averages at the end of May, around half the movement level in the Sydney CBD (38%). This is the first time average 7-day movement levels in the Melbourne CBD have plunged below 20% since the short five-day ‘circuit-breaker’ lockdown in Victoria from February 13-17. Movement levels have declined in other Capital City CBDs during May, despite no significant outbreaks or lockdowns in other cities since a three-day lockdown in Greater Perth in late April. Looking around Australia the Adelaide CBD is again the stand-out with movement levels sitting at 65% of pre-COVID averages in late May, ahead of the Perth CBD (59%). Movement levels in the Brisbane CBD (52%) and Hobart CBD (49%) are at around half of their pre-COVID-19 averages. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.
ROY MORGAN LIMITED, UBERMEDIA