Movement of people in Brisbane and Perth CBDs rebounds after recent lockdowns while Sydney and Melbourne CBDs lag well behind

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane and Perth CBDs rebounding after recent lockdowns in early July, while movement plunged in the Melbourne CBD as the city entered its fifth lockdown. The average 7-day movement level in the Brisbane CBD was at 35% of pre-pandemic averages, up 13% points from a low of 22% in early July, while in the Perth CBD movement levels rebounded even more strongly to be at 41%, up 17% points from the low of 24% during Perth’s most recent lockdown three weeks ago. In contrast, the extended lockdowns in Sydney and Melbourne have forced movement in the two cities towards record lows. In the Sydney CBD the average movement level has remained at only 10% of pre-pandemic levels all of last week while in the Melbourne CBD the average movement level dropped to 16% of pre-pandemic levels after the city entered its fifth lockdown on Friday July 16th. The Adelaide CBD again came out on top for the 168th day in a row with the highest average movement levels at 43% of pre-pandemic levels, but these figures were compiled before the city went into its third hard lockdown on Wednesday last week following an outbreak of COVID-19 sparked by a returned traveller. Hobart is now the only State Capital City to avoid a lockdown this year, but despite this good record at managing COVID-19 average movement levels in the Hobart CBD were at only 36% of pre-pandemic levels last week after the island State closed its borders to nearest neighbour Victoria which provides the largest share of visitors to Tasmania. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

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ROY MORGAN LIMITED, UBERMEDIA

Movement plunged in the Sydney CBD, Brisbane CBD and Perth CBD as all three were placed into lockdown

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jul-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the CBDs of Sydney, Brisbane and Perth plunged over the last week as all three were placed into lockdown to deal with the latest COVID-19 outbreaks in each city. The average 7-day movement level in the Sydney CBD last week was at its lowest since the pandemic began more than a year ago, at only 11% of pre-COVID-19 averages. This is a drop of 48% points since movement levels reached a 2021 high of 59% of pre-pandemic averages during the Easter holidays in early April. There were also record low movement levels last week in both the Brisbane CBD, at only 23% of pre-pandemic averages, and Perth CBD at only 25%. The movement levels in Australia’s 3rd and 4th largest cities dropped rapidly after the respective Premiers announced snap lockdowns just over a week ago. Meanwhile, the average movement levels in the Melbourne CBD have increased by 10% points to 22% of pre-pandemic averages since the recent lockdown of the city, with mandatory mask-wearing in offices and factories only ending this week. Despite this increase, movement levels in the Melbourne CBD remain slightly below the averages in both the Brisbane and Perth CBDs. Unsurprisingly movement levels are highest in the only two State Capital Cities to avoid recent lockdowns, at 45% of pre-pandemic levels in the Adelaide CBD and at 40% in the Hobart CBD last week. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Movement in the Sydney CBD plunged last week – even before the city was placed into lockdown

Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jun-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD plunged to only 26% of pre-pandemic averages last week – even before the city was placed into a two-week lockdown on the weekend. The average 7-day movement level in the Sydney CBD last week was at its lowest since early January, during the COVID-19 outbreak in the Northern Beaches, and movement levels are set to fall further this week after the entire Sydney metropolitan area was placed into its first lockdown since mid-May 2020. Movement levels in the Melbourne CBD are recovering from the lockdown of the city in early June. Although restrictions on mask wearing and crowd gathering sizes remain, average movement levels in the Melbourne CBD had picked up to 18% of pre-COVID-19 averages last week, up from a low of 12% during the lockdown. The last few days have seen a flurry of new border restrictions introduced as new cases of COVID-19 have emerged in Victoria, Queensland, Western Australia and the Northern Territory. Before the new restrictions introduced over the weekend, movement levels in other Capital City CBDs were at just under half of their pre-pandemic levels, led by the Adelaide CBD at 46% – the only mainland State yet to report a recent community case of COVID-19. In a close second place was the Perth CBD at 44% of pre-COVID-19 averages, ahead of Brisbane CBD (40%) and Hobart CBD (39%). Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Movement in the Melbourne CBD plunges to below 20% of pre-COVID averages as the city experiences a fourth lockdown

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jun-21

Special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows a plunge in movement in the Melbourne CBD in late May after the city entered a fourth lockdown on May 28. The average 7-day movement level in the Melbourne CBD was at only 19% of pre-COVID-19 averages at the end of May, around half the movement level in the Sydney CBD (38%). This is the first time average 7-day movement levels in the Melbourne CBD have plunged below 20% since the short five-day ‘circuit-breaker’ lockdown in Victoria from February 13-17. Movement levels have declined in other Capital City CBDs during May, despite no significant outbreaks or lockdowns in other cities since a three-day lockdown in Greater Perth in late April. Looking around Australia the Adelaide CBD is again the stand-out with movement levels sitting at 65% of pre-COVID averages in late May, ahead of the Perth CBD (59%). Movement levels in the Brisbane CBD (52%) and Hobart CBD (49%) are at around half of their pre-COVID-19 averages. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Back to work welcome but industry wary

Original article by Joseph Lam
The Australian – Page: 4 : 18-Jan-21

Sydney and Melbourne CBDs are expected to reach around 50 per cent worker capacity in the week beginning 18 January. Industry Group CEO Innes Willox contends the return of workers to cities will help bring about both an economic and emotional revival, while he suggests younger workers are particularly keen to get back to working in the office. However, he says business is wary of how quickly governments can lock down a state, and that the rules are "constantly and quickly changing".

CORPORATES
THE AUSTRALIAN INDUSTRY GROUP

Movement in Adelaide CBD closest to pre COVID-19 levels while movement in Melbourne CBD at only 15% of normal

Original article by Roy Morgan
Market Research Update – Page: Online : 28-Oct-20

A special analysis of movement data in Australia’s Capital City CBDs shows movement levels remain well below those seen earlier in the year in all six State capitals. Movement in the Adelaide CBD in mid-October is closest to the pre COVID-19 levels at an average of 78% of the levels earlier in the year during January and February, up 7% points since late July. Adelaide CBD has moved ahead of the Perth CBD which is now at 74% of pre-COVID-19 levels, up 3% points. The Queensland capital is ranked third with movement levels in the Brisbane CBD at 66% of the pre COVID-19 levels, up 5% points while there has been little change for the Hobart CBD, now at 58%. Movement in both the Sydney CBD and Melbourne CBD is lower in mid-October than it was in late July as both cities have dealt with a second wave of COVID-19 in recent months. NSW authorities have dealt largely successfully with sporadic outbreaks of COVID-19 without resorting to a harsher lockdown but nevertheless movement in the Sydney CBD in mid-October is at only 44% of pre COVID-19 averages, down 4% points since late July. The Melbourne CBD entered a Stage 4 lockdown in early August which has continued to this day and movement in the Melbourne CBD averaged only 15% of the pre COVID-19 level in mid-October, down 12% points from late July. It is worth remembering that Melbourne was already in a Stage 3 lockdown starting in the first week of July. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

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ROY MORGAN RESEARCH LIMITED