Original article by Roy Morgan
Market Research Update – Page: Online : 11-Aug-21
A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Adelaide CBD bounced back quickly following its short lockdown in July, while movement remains low in both the Sydney CBD and Melbourne CBD – both in lockdown. The average 7-day movement level in the Adelaide CBD was at 40% of pre-pandemic averages in early August, up by 25% points from a low of 15% in late July. The entire State of South Australia was locked down from July 21-27 to deal with the State’s first outbreak of COVID-19 so far this year. The average movement level in the Sydney CBD was at only 10% of pre-pandemic levels in early August and well below other cities. Greater Sydney has now entered its seventh week of lockdown since the city was first locked down on June 26. The city of Melbourne was still recovering from its fifth lockdown in late July, with average movement levels in the Melbourne CBD at only 20% of pre-pandemic levels in early August. The State of Victoria was in lockdown from July 16-27 and exited lockdown only briefly before returning to lockdown just a week later. The Perth CBD has regained its spot as Australia’s most ‘COVID-normal’ city with average movement levels at 55% of pre-pandemic averages in early August. This is the highest they’ve been since early June and the first time Perth has sat atop the rankings since late January when the city entered its second lockdown. Just behind in second place is the Hobart CBD with movement levels at 47% of pre-pandemic averages in early August and the Brisbane CBD at 46% of pre-pandemic averages before last week’s short lockdown. These results do not include the impact of the most recent lockdowns in Victoria or SE Queensland. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.
ROY MORGAN LIMITED, UBERMEDIA