Original article by Roy Morgan
Market Research Update – Page: Online : 1-Sep-21
A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane CBD continuing to recover after the recent lockdown in early August. The average 7-day movement level in the Brisbane CBD was at 54% of pre-pandemic levels in late August, up from a low of 23% in early August and its highest since late May. In contrast, movement levels in the two largest cities of Sydney and Melbourne remain at only a fraction of pre-pandemic levels in late August as both cities endure extended Winter lockdowns which are set to continue well into September and even October. In late August average movement levels in the Sydney CBD were at only 12% of pre-pandemic averages and at only 13% of pre-pandemic levels in the Melbourne CBD. Movement levels in both cities is slightly above the record low of 8% reached in both cities in late July. The two cities closest to pre-pandemic ‘normal’ are the Adelaide CBD with average movement levels at 68% of pre-pandemic averages and the Perth CBD with average movement levels at 63% of pre-pandemic averages. In third place is the Hobart CBD at 55% of pre-pandemic averages. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.
ROY MORGAN LIMITED, UBERMEDIA