Original article by Roy Morgan
Market Research Update – Page: Online : 1-Sep-21
In August 2021, Roy Morgan Business Confidence fell 15.7pts (-13.4%) to 101.5. Despite the fall Business Confidence is 18.4pts (+18.1%) higher than a year ago (83.1), but it is 12.3pts below the long-term average of 113.8. Despite the third straight monthly fall in August, Business Confidence has now averaged 120.9 during the first eight months of 2021, which is still the best ever start to a year for the Index. Business Confidence was down in all six Australian States, but it is still lowest in New South Wales. Some 46.2% (down 13.7ppts) of businesses now expect ‘good times’ for the Australian economy over the next 12 months, while 51.2% (up 13.7ppts), expect ‘bad times’ (the highest figure for this indicator since October 2020). Meanwhile, 47.9% (down 4.4ppts) say the next 12 months is a ‘good time to invest in growing the business’ (the lowest figure for this indicator since September 2020), while 43.4% (up 5.4ppts) said it will be a ‘bad time to invest’. The latest Roy Morgan Business Confidence results for August are based on 1,301 detailed interviews with a cross-section of Australian businesses from each State and Territory.
ROY MORGAN LIMITED