Original article by Roy Morgan
Market Research Update – Page: Online : 28-Jul-21
A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Brisbane and Perth CBDs rebounding after recent lockdowns in early July, while movement plunged in the Melbourne CBD as the city entered its fifth lockdown. The average 7-day movement level in the Brisbane CBD was at 35% of pre-pandemic averages, up 13% points from a low of 22% in early July, while in the Perth CBD movement levels rebounded even more strongly to be at 41%, up 17% points from the low of 24% during Perth’s most recent lockdown three weeks ago. In contrast, the extended lockdowns in Sydney and Melbourne have forced movement in the two cities towards record lows. In the Sydney CBD the average movement level has remained at only 10% of pre-pandemic levels all of last week while in the Melbourne CBD the average movement level dropped to 16% of pre-pandemic levels after the city entered its fifth lockdown on Friday July 16th. The Adelaide CBD again came out on top for the 168th day in a row with the highest average movement levels at 43% of pre-pandemic levels, but these figures were compiled before the city went into its third hard lockdown on Wednesday last week following an outbreak of COVID-19 sparked by a returned traveller. Hobart is now the only State Capital City to avoid a lockdown this year, but despite this good record at managing COVID-19 average movement levels in the Hobart CBD were at only 36% of pre-pandemic levels last week after the island State closed its borders to nearest neighbour Victoria which provides the largest share of visitors to Tasmania. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.
ROY MORGAN LIMITED, UBERMEDIA