Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-21
A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows movement in the Perth CBD and the Adelaide CBD increasing to around two-thirds of their pre-pandemic average in mid-August, even as extended lockdowns cause movement to remain well below pre-pandemic levels in both the Sydney CBD and Melbourne CBD. The average 7-day movement level in the Adelaide CBD was at 67% of pre-pandemic levels in mid-August, just ahead of the Perth CBD at 64%. This is the highest level of movement in both cities since late May. Both cities have had one short and sharp lockdown during the winter months and both have managed to snuff out their respective outbreaks of COVID-19. In contrast, movement levels in the Sydney CBD remain near record lows at only 14% of pre-pandemic levels – a slight increase since restrictions on the construction industry were relaxed somewhat in early August. The average movement levels in the Melbourne CBD were also at only 14% of pre-pandemic levels in mid-August as the city entered its sixth lockdown in early August. Since then the Melbourne lockdown has been extended until September and this week restrictions have been tightened with a curfew re-introduced and the banning of the use of children’s playground equipment. Just behind the two leaders in third place is the Hobart CBD with movement levels at 55% of pre-pandemic averages in mid-August. Movement in the Brisbane CBD was at 45% of pre-pandemic averages in mid-August and bouncing back quickly after the city’s fifth lockdown ended just over a week ago. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.
ROY MORGAN LIMITED, UBERMEDIA