Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-21

The Australian Retailers Association and strategic partner Roy Morgan are predicting that this year’s pre-Christmas spending will broadly match last year’s high and be significantly above 2019 pre-pandemic spending. The ARA-Roy Morgan 2021 pre-Christmas Retail Sales predictions forecast that overall spending will come in at $58.8 billion, virtually unchanged on last year, but up 11.3% on pre-pandemic conditions. National retail trade for pre-Christmas 2021 is predicted to be in-line with 2020, with growth in Victoria, Tasmania and the ACT; NSW and WA largely flat and some contraction in Queensland, SA and NT off the back of strong pre-Christmas sales in 2020. The Roy Morgan data also values (for the first time) the impact of the most recent lockdowns on retail trade at $131 million per day across the economy.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION