Original article by Roy Morgan
Market Research Update – Page: Online : 27-Oct-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Sydney CBD increased to 27% of pre-pandemic levels in the first week after Greater Sydney’s 107-day lockdown ended. The average 7-day movement level in the Sydney CBD hit a low of 8% of pre-pandemic levels in late July and had increased to 17% before the lockdown ended on Monday October 11. In the first week of re-opening average movement levels increased by 10% points to 27% – the highest level for over four months. Meanwhile, the short and sharp three-day lockdown in southern Tasmania led to a plunge in movement levels in the Hobart CBD, with the average 7-day movement levels at only 44% of pre-pandemic levels in mid-October. The Greater Melbourne area has finally emerged from its sixth lockdown and we are told this will be the final lockdown as over 70% of Victorians are now fully vaccinated. Average movement levels in the Melbourne CBD were at only 18% of pre-pandemic levels in mid-October before the lockdown ended. The movement levels in other Capital City CBDs have increased over the last few weeks as we move into the warmer months. The Adelaide CBD is again the standout with average movement levels closest to pre-pandemic ‘normal’ at 76% – the highest level of movement since early May. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA