Original article by Roy Morgan
Market Research Update – Page: Online : 10-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that the Adelaide CBD is leading the way with movement at 81% of pre-pandemic levels, well ahead of all other cities, as South Australia prepares to re-open its borders in two weeks’ time. The 7-day movement level in the Adelaide CBD has averaged 66% of pre-pandemic levels since COVID-19 was declared a pandemic in mid-March 2020 – higher than any other Australian Capital City. In comparison, the average 7-day movement levels in the larger cities of Sydney and Melbourne remain well below pre-pandemic levels after both cities recently emerged from long lockdowns during October. The average 7-day movement level in the Sydney CBD was at 33% of pre-pandemic levels and movement was even lower, at only 27% of pre-pandemic levels, in the Melbourne CBD. The average 7-day movement levels in the Hobart CBD have bounced back following the short and sharp three-day lockdown in southern Tasmania during mid-October and are now at 61% of pre-pandemic levels. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 72% of pre-pandemic levels, while movement levels in the Brisbane CBD are at 65% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA