Original article by Roy Morgan
Market Research Update – Page: Online : 17-Nov-21

A special analysis of movement data in Australia’s Capital City CBDs since the COVID-19 pandemic began shows that movement in the Brisbane CBD has reached 81% of pre-pandemic levels in early November – its highest level since March 2020 when the pandemic began. Queensland has ramped up its vaccination drive in recent weeks as the State gets set to fully re-open its domestic borders to NSW, Victoria and the ACT in just over a month’s time. Meanwhile, the average 7-day movement level in the Sydney CBD was at 41% (up 8% points on a week earlier) of pre-pandemic levels in early November, while movement level in the Melbourne CBD was at to 36% (up 9% points on a week earlier) of pre-pandemic levels. Despite these low numbers these are the highest average movement levels in both city CBDs since late May 2021. The Adelaide CBD has returned to an average 7-day movement level of 94% of pre-pandemic levels – the highest level of movement since reaching a high of 98% during the Easter holidays in April 2021. Also performing well are the Capital Cities of two States that are yet to fully re-open to domestic travellers. The movement levels in the Perth CBD are now at 82% of pre-pandemic levels, while movement levels in the Hobart CBD are at 71% of pre-pandemic levels. Roy Morgan has partnered with leading technology innovator UberMedia to aggregate data from tens of thousands of mobile devices to assess the movements of Australians as we deal with the restrictions imposed in response to the COVID-19 pandemic.

CORPORATES
ROY MORGAN LIMITED,UBERMEDIA