Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

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