Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22

Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.

CORPORATES
ROY MORGAN LIMITED