Original article by Roy Morgan
Market Research Update – Page: Online : 16-Aug-23

Research from Roy Morgan shows that more than 14.6 million Australians aged 14+ (67.7%) would like to spend at least one night in the next two years at a domestic holiday destination. Melbourne has retained top spot as the preferred holiday destination, with 2,977,000 Australians aged 14+ expressing a preference to stay at least one night in the Victorian capital on a trip in the next two years; this is up more than 800,000 from two years ago, in the middle of the COVID-19 pandemic. Sydney is now Australia’s second-most preferred destination, mentioned by 2,905,000 Australians (up more than 900,000 from two years ago). The Gold Coast, which soared to first place in popularity during the pandemic, has now dropped back to third position with 2,647,000 Australians mentioning travelling to the city in the next two years.

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