Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-24

A special Roy Morgan End of Financial Year webinar with Roy Morgan CEO Michele Levine, and Nine Network Finance Editor Chris Kohler, explored views of corporate Australia including the rising level of distrust across the economy. Distrust of any organisation or sector has increased significantly since the beginning of the pandemic; when there was more trust than distrust. Now 66% of Australians distrust any organisation or sector compared to 41% that trust – a net result of -25% points, down from -17% points a year ago – a decline of 8% points. A quarter of respondents (26%) mentioned greed and companies too motivated by profit or commercial interests as a reason for their distrust compared to 9% who said this when the pandemic began – up 17% points. In comparison fewer than 1% of respondents mentioned they trust organisations because they are not motivated by profit – a net rating of -25% points. When asked directly, 54% of Australians say they distrust corporate Australia more than they used to, compared to only 10% who trust corporate Australia more than they used to. Over a third of Australians (36%) say there has been no change in the trustworthiness of corporate Australia.

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